911 Pests Experts · Local home services
Making a pest control company someone you'd let into your home.
Social strategy and a 1M+ follower creator partnership for a local service business.
Founder experience: Bella's work, before Froio Media
1M+
the business
911 Pests Experts is a local pest control company: a category people rarely think about until they urgently need it.
the challenge
When something goes wrong at home, people call whoever they trust first. The business needed visibility and credibility beyond its own channels, so it would be that name.
the people on the other side of the screen
Homeowners and families dealing with an urgent, slightly embarrassing problem.
What they wanted
Someone trustworthy, fast, who won't make them feel judged.
What worried them
Letting a stranger into their home, and paying for a fix that doesn't last.
The strategy
- 01Lead with trust and reassurance rather than fear.
- 02Borrow credibility from a creator the audience already knew and liked.
- 03Keep an ongoing social presence so the brand is familiar before the emergency happens.
The creative
Social media strategy led end to end, and a partnership secured with creator Bruna Conce (1M+ Instagram followers), structured to put the brand in front of a large, relevant audience.
1M+
A creator partnership with Bruna Conce, whose Instagram reaches over a million followers
What changed
A local service business gained visibility and third-party credibility far beyond a typical company its size.
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